all you need to know about mike’s hard pink lemonade™
What does it taste like?
An iconic, all-American favorite done hard. Lightly carbonated and packed with all the punch and sour kick that’s made mike’s® famous. mike’s hard pink lemonade™ makes for the perfect cool beverage as we wind down the summer and head into the fall and tailgating season.
What does lemonade have to do with breast cancer?
At Mike’s, we’ve got a reputation for being hard. But that doesn’t mean that we don’t have a soft side, too. To help mark our 10th anniversary and in memory of Jacqueline S., a part of the Mike’s family since we were founded, and a really great woman who left us way too soon, we will be making a contribution to The Breast Cancer Research Foundation. Our contribution of $250,000 will fund research aimed at preventing and curing breast cancer, and is our way of helping fight a fight that’s very personal to us here at Mike’s.
Who is BCRF?
The Breast Cancer Research Foundation is an independent 501 © (3) not-for-profit organization whose mission is to achieve prevention and a cure for breast cancer in our lifetime by providing critical funding for innovative clinical and translational research at leading medical centers worldwide.
The BCRF has received exceptional recognition from several organizations that monitor and provide comprehensive, unbiased information on charities. In 2009, the foundation has received the highest rating from the Charity Navigator, four stars, for the eighth consecutive year, which means BCRF has outperformed 99.8% of more than 5,400 evaluated charities in efficiently managing its finances. In addition, the American Institute of Philanthropy has re-evaluated BCRF’s “A” rating since 2002, and awarded BCRF an “A+” rating. This is the highest possible rating by AIP, BCRF is recognized by AIP as one of the “Top Rated” cancer organizations, and is the only breast cancer organization to appear on its “Top Rated Charities”. For additional information, visit bcrfcure.org